Georgetown @ SxSW 2015


Don’t miss seeing fellow Hoyas at SXSW, both as attendees and as featured panelists. Check out all of the Georgetown affiliated panels below.  Are you presenting at SXSW and we missed you? Email so we can add you to the list!


My Brother's Keeper: One Year Later
Tuesday, March 10; 9:00AM - 10:00AM

Despite areas of enormous progress in this country, the gates of opportunity have not fully opened for all in America. For decades, opportunity has lagged behind for boys and young men of color. My Brother’s Keeper, a signature initiative of the Obama administration, is celebrating its first anniversary and its collaborative approach to building ladders of opportunity to unlock the full potential of our young people. Learn more of MBK’s first year successes and its priorities moving forward from leaders in K-12, higher-education, and philanthropy.

Kaya Henderson (F’92, G’07) will be featured as part of this panel discussion.  She has served as Chancellor of DC Public Schools (DCPS) since June 2011. Under Henderson’s leadership, DCPS has become the fastest-improving urban school district in the country. Henderson has championed the launch and expansion of a range of innovative programs – such as blended learning, the Schoolwide Enrichment Model and extended-day – to increase academic achievement for all students. As a result, students across the city are performing at higher levels in reading and math; high school graduation rates have increased; more classrooms are led by highly effective teachers; more families are choosing DCPS, with enrollment increasing after decades of decline; and student satisfaction is high. Henderson earned her bachelor’s degree in international relations and master’s degree in leadership from Georgetown University. She also holds honorary doctorate degrees from Georgetown University and Trinity University. Henderson serves on Board of Directors for Georgetown University and on the Board of Trustees for The College Board and The John F. Kennedy Center for the Performing Arts.

We Take It for Granted: Defending All Human Rights
Monday, March 16; 12:30PM - 1:30PM

When we log onto the Internet most of us take for granted the right we have to write and say whatever we want. We take for granted the right to find out the information we are looking for. We take our security for granted, the right to associate with the people we want, the right to be secure in our digital possessions. While we take these freedoms as given, many of them are coming under threat from state, private, vigilante, and commercial actors. From bulk surveillance to Network Neutrality to DDoS-as-censorship, bloggers, activists, journalists, free thinkers, and everyday web surfers around the world are being censored and taken offline just because the guy with the bigger stick doesn’t agree with their point-of-view. The Internet was built for all of us, not just the powerful, but like with any resource people will try to take advantage of it for personal gain.

This panel features, among others, Michael Samway, Research Fellow at within the Georgetown University School Of Foreign Service. He is an adjunct faculty member at Georgetown University in the Master of Science in Foreign Service Program where he also leads an initiative on business, human rights and technology. He's also a former visiting scholar at the Center for Business and Human Rights at NYU's business school where he focused on digital privacy and free expression issues. Michael was formerly vice president and deputy general counsel at Yahoo! where he led the international legal team, founded Yahoo!'s Business & Human Rights Program and was a founding board member of the Global Network Initiative. Prior to that he practiced corporate and securities law at White & Case in the Latin American Practice Group. Michael received his BSFS/MSFS from Georgetown in 1991, was a Fulbright scholar in Chile, and received his JD/LLM from Duke Law in 1996. He has published commentary on law, business, human rights, and technology and has testified before Congress on Internet Freedom.


SADvertising: Why Tears Are the New Tactic
Monday, March 16; 5:00PM - 6:00PM

It’s time to stop blaming the onions and admit it, todays’ ads and online videos are making us cry. There seems to be an increasing desire among marketers to move from the funny, sexy, aspirational associations with their brands in favor of making a connection with their consumer with an emotional gut punch. From Skype’s stirring story of two girls whose friendship flourished half a world away, to Swiffer’s inspirational look into the domestic life of a disabled man, emotional content is only growing stronger as a teary trend in the advertising landscape. We’re moved, but do we act?  And what’s fueling this trend? Why is more value being placed on true story content that promises a good cry? Hear from brands and advertisers on both sides of the (sob) story to learn when sentiment trumps logic and how to incite that deeper connection without being emotionally manipulative. We’ll discuss the role that social sharing and technology play while maybe—just maybe—shedding a tear or two.

Pete Carter (C’80), a featured panelist, is a  Marketing Director & Creative Strategist for Procter & Gamble. Pete Carter was born in Springfield, MA, graduated from Georgetown University, and moved to Cincinnati, OH to join the Brand Management department at Procter & Gamble, one of the world’s leading consumer package goods companies. During 30+ years at P&G, Pete has assumed increasing levels of responsibility and made numerous contributions to the business for some of the most popular brands in the world. Specifically, he created new advertising campaigns for Pantene, Vidal Sassoon, Cascade, Dawn, Swiffer, Crest, Duracell, Ariel, and Tide. His work on these brands has resulted in unprecedented levels of share growth, several SuperBowl ads, as well as numerous industry awards like Effies and Cannes Lions. He is a past Board Chairman and Trustee of the Baker Scholars Program at Georgetown.

Innovation, Meet Regulation: A Tri-Sector Approach
Tuesday, March 17; 12:30PM - 1:30PM

Startups increasingly must tangle with federal and local regulators in order to see their innovations take root and scale to a meaningful degree. Lyft and Airbnb are prime examples of this emerging trend. This trend will continue as industries that are ripe for disruption – healthcare, education, transportation and energy – all ooze with regulations. Technological changes are happening at a rapid pace, but lawmakers struggle to keep up. If America is going to remain the global innovation leader, what are the best practices that entrepreneurs, citizens, and regulators must adopt? Our panel will strive to take a tri-sector approach to facilitating an interactive dialogue around the challenge of innovation amidst regulation. We will bring together stakeholders from .com (Washington Post, Founder's Fund) to .gov (White House / National Economic Council) to .edu (Minerva) to spotlight diverse perspectives around this complex topic.

Z. Michael Wang (B’07), Director, Student Experience & Community Engagement at the Minerva Project is featured as part of this panel. At Minerva, Mike is helping to build an accredited four-year undergraduate liberal arts degree from the ground up. His role at Minerva is to curate and design the student experience, focusing on integrating what students learn in the classroom with living projects and challenges.  Before Minerva, Mike spent 5 years at Georgetown University, where he helped to launch the Beeck Center for Social Impact & Innovation at Georgetown University. While at Georgetown, he has also held roles as the Program Manager for Innovation to the CIO, Special Assistant to the COO and the Project Manager to the CFO.  Prior to Georgetown, Mike worked as an investment banker at Lehman Brothers and Barclays Capital. Michael graduated magna cum laude from the McDonough School of Business at Georgetown University majoring in Accounting and Finance and minoring in English.

Connect with the Case Foundation at the Social Good Hub

The Social Good Hub brings together attendees of SXSW Music, Film and Interactive to connect through social enterprise and impact design. This year the Case Foundation is hosting two engaging sessions at the Hub that we're very excited about. On Monday, March 16 join us for a powerful debate on impact investing hosted by Jean Case, philanthropist, investor and CEO of the Case Foundation. Impact experts Sonal Shah, Founder of the Beeck Center for Social Impact & Innovation at Georgetown, Ross Baird, Executive Director of Village Capital and Jigar Shah, Co-Founder of Generate Capital are coming together to argue merits and pitfalls and forecast the future of this growing field.